Shit You Should Care About (SYSCA) is a locally owned, women-led media company dedicated to cutting through the bullshit and making the world understandable, accessible, and enjoyable. Founded by Lucy Blakiston, SYSCA leverages platforms like Instagram and Substack to deliver news to over 3.4 million followers.

For the past 1.5 years, I have had the pleasure of working with Lucy as the sole graphic designer. My role involves creating various assets, segments, and artwork that are showcased across multiple platforms, contributing to SYSCA's mission of making news engaging and impactful.

I recently worked on the marketing for SYSCA x Bel Hawkins #1 Bestselling book, Make It Make Sense, designing collateral for their PR packages during the launch of the non-fiction novel. This involved postcards, stickers and a zine that was cohesive with the branding and tone that the book is all about.