Eyes Open stands as Aotearoa’s leading anti-drink spiking initiative. This bold and empowering campaign targets both young adults and licensed establishments with a mission to raise awareness about the signs of drink-spiking while encouraging bars and nightclubs to adopt measures that safeguard their patrons and discourage offenders.

The media strategy for Eyes Open centres around creating a dynamic visual narrative that combines powerful storytelling with educational elements. Through a mix of eye-catching colours, vibrant social media graphics, informative infographics, and emotionally resonant testimonials, we intend to convey our campaign’s core values of safety, unity, and empowerment. Our strategy doesn’t just inform; it inspires and encourages action. By fostering positive conversations, sharing relatable stories, and providing practical safety tips, we aim to ignite a movement that transforms nightlife experiences.